The journey of the Jewish people is a story of coming together.
During my tenure as Federation’s director of marketing and communications, I created an integrated marketing strategy for the 2015–2016 annual development campaign, as well as special fundraising initiatives to support East Bay Jewish families and humanitarian aid overseas.
Inspired by the “people of the Book” as a common symbol of Jewish heritage, I incorporated storytelling into Federation’s content marketing strategy and divided the year into three thematic chapters — each telling a unique story of coming together.
Over the course of the year, we integrated these stories into a multichannel marketing campaign that focused on our key constituencies — donors, young families, and aid recipients.
- Creative direction & project management: Shōkai Sinclair
- Brand strategy: Great Monday
- Graphic design: Ryan Smith
- Writing: Jay Rooney