Designing a migratory exhibition for wildlife
Golden Gate Audubon Society’s centennial committee and staff embarked on a collaborative project to boost brand awareness and to commemorate its 100th year. Working with graduate students from JFK University’s museum studies program, Audubon developed a centennial marketing campaign, including a concept for a mobile exhibition that would travel to multiple San Francisco Bay Area environmental education sites throughout the year.
After this initial planning and prototyping phase, Airloom joined Audubon’s centennial team to design and produce an exhibition including 14 moveable displays. We wrote key messaging. We edited for impact, style, and grammar. And drawing from the wealth of high-quality bird photography made by local Audubon members, curated imagery to complement the written content.
The exhibition was designed to be both informative and interactive to spark conversations with Golden Gate Audubon’s current and potential donors both in person and online. In addition to providing an opportunity to learn more about Audubon’s Audubon’s one hundred years of conservation, education, and environmental advocacy work into context, you can also snap a selfie under the majestic wings of a Great Blue Heron station Great Blue Heron selfie station, starting a conversation about the future of environmental conservation through a bird’s perspective.